An investment to promote tourism in west Wales

Date: 11/10/2018
Harlech_Beach_From_Sea_Aerial

A campaign to promote the heritage and cultural wealth of the counties of Gwynedd, Ceredigion and Pembrokeshire has secured a grant of £135,300 from Visit Wales as part of the 2018-19 Regional Tourism Engagement Plan.

 

The joint campaign by Gwynedd, Ceredigion and Pembrokeshire Councils, will be led by Gwynedd Council’s Tourism, Marketing and Customer Care Service on behalf of the three counties, and coincides with the promotion of the Year of The Sea scheme, with the intention of showcasing the counties as ideal destinations to visit all throughout the year.

 

As part of the campaign, work will also take place to promote the new Ffordd Cymru scheme, a three-lane network that leads you along the coast, across a country of castles and mountainous grasslands.

 

Councillor Ioan Thomas, Gwynedd Council’s Cabinet Member for Economic Development stated:

 

“We are delighted to have secured a substantial grant once again by Visit Wales. This is the fourth such grant that we have succeeded in obtaining since 2015, and the investment has led to the development of what we have to offer as a quality tourist destination.

 

“As part of last year’s project, we were set a target to create an additional expenditure of £1.5 million in the local economy in north west Wales, but I’m pleased to report that the successful project secured an additional £6.9 million of expenditure in the area.

 

“It’s a fact that tourists and visitors to the area appreciate that Gwynedd and the surrounding areas are a place that they are able to enjoy throughout the year. The investments that have been made over the past few years mean that there are a variety of popular attractions in locations across the area, and we no longer rely on fair weather to attract visitors.

 

“It’s nice to see that as a county, we are working with other partners this year on the promotion of the exciting road in Ffordd Cymru. This is a project that maximises the resources we have a as a means of promoting the special attractions around the country,

 

“The aim for the next few years will be to extend the tourism season, by improving visitors’ experiences, in order to try and increase expenditure by tourists, and also providing well-paid jobs throughout the year.”

The project has received funding via the Regional Tourism Engagement Fund (RTEF) and supported through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD) and the Welsh Government, the Fund to improve the visitor experience and create stronger destinations by working together.

 

For more information about what Gwynedd has to offer as a popular destination, visit: www.visitsnowdonia.info


This project has received funding via the Regional Tourism Engagement Fund (RTEF) and supported through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD) and the Welsh Government, the Fund to improve the visitor experience and create stronger destinations by working together.

 PHOTOGRAPH: An aerial photo of Harlech Beach.