Gwynedd Council encourages children to eat more vegetables

Date: 19/01/2018
cinio ysgol

Gwynedd Council Primary Schools are helping to unveil the winner of a national vegetable advertising competition in a bid to encourage children and young people to eat more vegetables and improve their health and wellbeing.

Renowned TV food campaigner Hugh Fearnley-Whittingstall has teamed up with the Peas Please initiative, led by Food Cardiff in Wales, to get a new Veg Advertising Fund off the ground to tempt us into eating our vegetables, and Gwynedd Council Primary Schools are backing the campaign by displaying the poster and holding a themed day.

£296.6 million gets spent on confectionery, snacks, fruit, vegetables and soft drink marketing in the UK each year.  But when was the last time you saw a humble carrot ad? That’s because only 5% of that total is allocated to fruit and veg.

The Peas Please initiative is marking the launch of the campaign for a dedicated Veg Ad Fund by announcing the winner of its vegetable ad competition launched last year.   The competition, which asked design agencies and students to design a veg ad for children and young people, received over 60 entries.  The winner was chosen by a panel of children from Wales, England and Scotland, alongside advertising legend Sir John Hegarty, from Bartle Bogle Hegarty and Michael Moszynksi from LONDON Advertising. 

WLGA Leader Councillor Debbie Wilcox (Newport) said:

“Local authorities and schools already do a significant amount to promote healthy eating and fruit and vegetable consumption. Local authorities and schools offer vegetables, salad and fruit every day to pupils, and use seasonal and locally sources fruit and vegetables where possible. Their involvement in today’s launch and in displaying this winning poster demonstrates and reinforces their ongoing commitment to improving the health and wellbeing of children across Wales.”

Today, the winning advert will be displayed in over 5,000 locations nationwide, including hundreds of primary school canteens across Wales.  The poster ad highlights the need for a decent sized marketing budget that will give veg a new image.

The poster ad aims to reach out to children and adults and is the positive, fun approach to promoting vegetable consumption that is severely missing from the advertising industry today.

Katie Palmer who leads Food Cardiff said:

“Children learn about healthy eating in school but how do we inspire them to put that learning into practice? This Ad fund is a brilliant opportunity to see if by reinforcing messages through creative, positive and fun advertising on a variety of platforms we can make eating veg the “cool” thing to do”.

The Peas Please initiative led by the Food Foundation, WWF, Food Cardiff and Nourish Scotland.  This ground-breaking new initiative addresses declining levels of veg consumption and aims to bring together farmers, retailers, fast food and restaurant chains, caterers, processors, broadcasters and government departments with a common goal of making it easier for everyone to eat veg.