Financial boost to promote tourism in north-west Wales

Date: 19/12/2016

Financial boost to promote tourism in north-west Wales

Tourism in north west Wales has secured £155,000 financial support from the Welsh Government through Visit Wales, to promote regional tourism and the local economy.

 An application for support by Gwynedd Council, the Isle of Anglesey County Council and Conwy County Borough Council has secured £155,000 for the engagement project that will benefit the tourism sector and local economy.

 The project aims to improve tourists’ experience and to create stronger destinations by partnership working across Gwynedd, Anglesey and Conwy. It also aims to encourage ideas and innovative new produce that will attract increased visitor numbers.

 Visit Wales has a different theme for each year whilst promoting tourism. This year, “Adventure” is the annual theme and “Year of Legends” will be the theme for next year. The £155,000 of financial support towards building on the positive work that is already under way, aims to build on the basis to attract tourists to Gwynedd, Conwy and Anglesey through the regional tourism engagement project.

 The additional funding will be used to promote tourism through innovative products. Plans include street performances to attract the attention of tourists and local residents, digital marketing and producing images and videos that will be shared on social media and online. 

 In addition, Bangor University is leading on part of the project called Eco Museum. The scheme will bring agencies, locations and businesses from Gwynedd, Anglesey and Conwy together in local workshops and will engage with 100 businesses across the area to promote tourism in the local economy. 

 Gwynedd Councillor Mandy Williams-Davies, Cabinet Member for Economy and Community said: “The north west region is home to amazing natural resources, Snowdonia’s mountains and lakes, fantastic coast and beaches, with a rich history and heritage. It’s an area that welcomes thousands of tourists every year already, and we are extremely glad that we have been able to secure extra finances that will enable many partners to work together and build on the success of the work that’s already taking place across the region.

 “Our aim is to work together with the tourism sector in the region and use Visit Wales’ annual themes to ensure that north west Wales will make the most of the opportunities that arise to promote the area, encourage more people to enjoy the attractions that will in turn provide boost employment in this important sector.”

 The Isle of Anglesey County Council Leader, Councillor Ieuan Williams added: “The funding is working hard to ensure that we develop on the visitor experience, and promote these destinations whilst building on what we have to offer. The partnership between Anglesey, Conwy and Gwynedd is the latest to benefit from Visit Wales’ financial support that will contribute towards the work of delivering the target of 10% increase that was noted in the Welsh Government Tourism Strategy as well as giving opportunities to local companies.”

 Conwy Councillor Graham Rees, Cabinet member for Tourism, Marketing and Leisure noted: “Conwy County Borough Council is very happy to be working with Gwynedd and Anglesey councils to promote the tourism offer in north west Wales through the RTEF project.”

 Economy Secretary, Ken Skates, said: “These funds encourage the private and public sector to come together in order to develop and deliver innovative ideas which will play a part in giving visitors compelling reasons to come to Wales during the Year of Legends next year. North Wales was given a huge boost by making it to the Lonely Planet’s top ten places in the world to visit next year – I’m delighted that the partners in north Wales are now working on an exciting programme for next year to make the most this opportunity.”